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North Shore Dental  

HOW ZEALD HELPED NORTH SHORE DENTAL PROVIDE MORE ONLINE OPTIONS
FOR PATIENTS WITHOUT LOSING THEIR PERSONAL TOUCH.


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NEW ONLINE PATIENT NUMBERS HAVE DOUBLED!
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North Shore Dental started in 1981 as a small practice in the heart of Browns Bay and has grown to be one of the most successful dental practices in the country. The team at North Shore Dental grew with a strengthened commitment to keep and nurture personal relationships with patients while providing an excellent service to as many people as possible. This mantra echoed throughout their quest to streamline their services by providing a quality online experience.

THE CHALLENGE

WHY NORTH SHORE DENTAL
CAME TO ZEALD

At North Shore Dental, the staff treat their patients the way they would want to be treated. This meant easier bookings and secure patient access to more information online. While they already had a website, it wasn’t as functional as they (or their patients) would have liked. They just weren’t sure where to start. It was a convenient timing, therefore, when they were approached by Zeald with an offer for a free website audit. 

A Zeald audit looks into the existing website and digital marketing efforts in place and compares these with what other similar businesses are doing. Drawing from our many years of experience, we come up with advice as to what your next steps should be. This might include a website redesign for example, or a more direct approach to digital marketing. The aim is to improve Google rankings, investigate additional traffic sources, create a persuasive website, and have a more user-friendly online experience in general.

North Shore Dental was very interested in Zeald's suggestions and were happy to go ahead with the plan. 

 
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THE STRATEGY 

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#1 DISCOVERING POTENTIAL

The first step was a website redesign. North Shore Dental already had a pretty good website, but Zeald knew it could be better. The new design would also help complement the new features, such as the online booking option. A major redesign like this helps communicate to customers that your business is committed to ongoing improvement. 

Zeald tailored a new website design that would help persuade potential patients that North Shore Dental was the right choice. A big part of this was creating quality content that would give real value to existing and prospective patients. People do their research when choosing any company to do business with, but the dental (and medical) industry in particular benefits hugely from cultivating trust early on in the customer journey. Zeald suggested the addition of a blog to the website, where informative and engaging posts could be found. Adding more content like staff profiles to the ‘About Us’ page provides a personal touch– a reflection of the practice itself.

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#2 ATTRACTING SMILES

North Shore Dental had elected a new marketing committee around the same time Zeald was brought on board. They were very interested, therefore, in finding ways to boost their visibility online. The experts at Zeald did a lot of keyword research to investigate what people were looking for in a dental practice. Tailoring digital advertising around popular search terms is a sure-fire way to improve online marketing efforts.

Zeald used this information to run a number of slightly differing online advertising campaigns, noting what worked and what didn’t. This allowed future online advertising to become more effective, giving North Shore Dental more bang for their buck. 

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THE DEVELOPMENT

GOOD THINGS TAKE TIME

The team at North Shore Dental were thrilled with the design of their new website. While it was difficult at first to generate all the new content that was required, the results speak for themselves. They soon found out that having a dedicated person at Zeald to walk them through the website development process was a huge advantage, as we were always able to tell them exactly what stage we were at, and what was needed to keep the ball rolling. 
 

“Zeald are very thorough and produce what they say they are going to produce.”
- Christine, North Shore Dental

 

North Shore Dental are pleased that Zeald were able to deliver on what they promised. They were informed of the cost up front, and told exactly what we were going to do to assist their business. At the end of the day, the patients are the real winners. New patients are finding North Shore Dental easier than ever through their online advertising, and the new website provides the perfect combination of valuable information and an easy to use booking system. Even though the staff may only work certain hours, the website is accessible 24/7. A huge benefit for everyone involved.

 

 

THE RESULTS

tooth-brush  DOUBLE THE NUMBER OF NEW PATIENTS FROM ONLINE SOURCES

tooth-brush  HUGE INCREASE IN WEBSITE TRAFFIC
 
tooth-brush  ONLINE BOOKINGS SKYROCKETED

* The samples used in this case study are for illustration only. We do not accept any liability for the information provided on this page or for the consequences of any actions taken on the basis of the information provided. Each case study sample is unique and the website in the case study sample may have been customised or may have been optimised by the purchase of product options.
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