The domain name of your web site design should reflect your business name and if possible portray who you are and what you do. Try to obtain a domain name that is:

• Catchy

• Easy to spell

• Easy to remember

• Easy to pronounce

• Easy to type.

Look to reflect your business name in your domain name. Zeald is our domain name and our company name. When we tell people we work for a company called Zeald, it instantly tells them that our company has something to do with the Internet and that we have a web site.

Some great domain names include key words that your audience are searching for. Search engines will often credit words in the domain name as part of their ranking process. So if your domain name includes popular keywords that your target audience are searching for, your web site design will have that added advantage.

If you are just starting a new business, try to research popular keywords and see what domains you can register before you brand your new business.

Keep in mind that cute or non-traditional spellings may elude potential visitors.