As soon as a customer confirms an order on your website, a confirmation email is automatically sent to them. Order confirmation emails are extremely important as they further reinforce your credibility and professionalism.

The natural tendency for many customers, after making an order, is to be plagued with fears and doubts; i.e., “I hope I did the right thing buying that”; “I hope my order arrives”, and so on. This well-recognised condition is called ‘buyer’s remorse’, and is very common.

The order confirmation email can be structured to help alleviate ‘buyer’s remorse’. Thank the customer for their order and inform them about the delivery process from this point forward. Remind them of your guarantee and provide them with contact details should there be any queries or concerns.