Product or service listing pages list and display products or services that have been located through a search or category linking the web page design. Generally, a web site will use one of two different basic types of listing pages:

• Thumbnail List
  
  A thumbnail list page displays a list of products or services utilising the thumbnail image as the central element of the list. It allows the user to view the basic characteristics of the product or service by viewing the thumbnail before drilling-down to a full level of detail in the product / service detail page.
  
  Thumbnail list pages are great for product catalogue web page designs that require the support of pictures – florists, gift baskets, furniture, electronics etc.

• Text List
  
  A text list page displays a list of products or services utilising the product name as the central element of the list. It allows the user to view a large list of products by product name
  
  Text list pages are great for product or service catalogue web page designs that don’t require the support of pictures – computer parts, electronic parts, etc.

List pages are only relevant for web sites that are looking to display a list of products or services.

Product / Service Detail Pages

Product or service detail pages display all the details about a particular product or service. The key question that you will need to ask yourself when planning a product or service detail page are – what does the customer want and need, in order to make a purchasing decision, or a decision to enquire?