Business Insights

Esther Shaves for a Cure

Sarah Gleeson
Published on

Esther Shaveforacure-884

Zeald client, Leukaemia & Blood Cancer NZ supports and raises funds for the 6 Kiwis a day who are diagnosed with blood cancer or a related condition. The foundation receives 75-80% of its revenue for research, support services, and information through their website. This means events they have to find creative ways for generating exposure for the cause, and fundraising. 

Shave for a Cure is their biggest campaign to generate funds each year, and this year Esther Shimmin from the Dedicated Super Support team raised her hand.  Esther was familiar with the Shave for a Cure campaign from Zeald developing the website and decided what better an opportunity to kick start her charitable year. 

For Esther, this is just the start of her year-long campaign to give back to her adopted country. To date, the Scottish native, has raised over $2400 for the cause, more than double of the Zeald participants last year, through a number of creative fundraising events, some of which included an in-office table tennis competition, and a silent auction. 

Zeald would like to thank local barber, Tara from Cut Loose for helping the cause by donating her time to shave Esther’s head. 

If you would like to donate to Leukaemia & Blood Cancer NZ, and support Esther, you can do so at my.leukaemia.net.nz/esthershimmin

Sarah Gleeson
Published on

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