Business Insights
Online networking through forums & blogs
Create a keyword-rich signature to include at the bottom of your post whenever you discuss topics in an online forum. Determine relevant forums and blogs to link to your website and contribute to the discussions that are occurring in these places. Don't forget to include your signature whenever you post.
Take care to spend some time in the forum getting to know the people, and the etiquette. Do not use forums and blogs to "advertise" your business or your products. This will be viewed as spam and you could find that the exercise has a negative effect.
Finding relevant, quality forums and blogs
To discover good forums and blogs, search for relevant and quality forums or blog sites using Google. You can use a search string similar to the following -'forum:[keyword describing my website theme]' You will need to choose a very generic keyword. For example a website selling meat to a New Zealand market could try the following searches to find relevant forums. “New Zealand” “Meat” “Butcher” “Recipes”
Some generic forums that are also worth checking are:
- Quora (https://www.quora.com/)
- Reddit (https://www.reddit.com/)
- Yahoo Answers (https://nz.answers.yahoo.com/)
- Blurt It (https://www.blurtit.com/)
- Fluther (https://www.fluther.com/)
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