Building trust and credibility is an essential part of any sales process. If you can successfully establish trust and credibility and build a strong rapport with a potential customer through your web page design then you will be well on your way to completing the first three steps.

But how does one establish trust and credibility with a potential customer without meeting them? How does one establish trust and credibility on a web site?

• Testimonials

• References

• Partners & affiliates (credibility by association)

• Guarantees

• Awards

• Case studies

• Evidence of a physical presence

• Privacy and other legal policies

• Professional design and error-free content (more credibility).

Many of the trust elements work very well as highlights in the right-hand column of the web page design.