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Home > Resources > Business Insights > US E-Commerce Website Conversion rates - April 9 2007

Business Insights

US E-Commerce Website Conversion rates - April 9 2007

Online merchants convert an average of 2%-3% of their site visitors into buyers, according to the e-tailing group's "Sixth Annual Merchant Survey."
David Kelly
Published on
Online merchants convert an average of 2%-3% of their site visitors into buyers, according to the e-tailing group's "Sixth Annual Merchant Survey."

That's about the same as last year. And the year before that.

US Website Conversion Rates

Shop.org conducts a similar annual survey with Forrester Research called "The State of Retailing Online." Conversion rates in that study also average about 2%-3%.
David Kelly
Published on

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